This privacy policy sets out how uses and protects any information that you give to VD Design and Development when you use this website. VD Design and Development is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. VD Design and Development may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
1. Who We are
This website (“https://www.vdlondon.com/”) is operated by VD Design and Development Ltd, a company registered in England and Wales under registration number 15294878 (“VD Design and Development”, “we”, “us” and/or “our”). Our registered address is 8 Devonshire Square, London, EC2M 4PL. You can contact us as indicated under the “Contact” section below. The data controller responsible for your personal data is the Soho House company with whom you contract as a customer (“VD Design and Development”, “we”, “us” and/or “our”).
2. What is This Privacy Policy for
This privacy policy (“Privacy Policy”) applies to personal data that we collect from you as a user of this Site or as a customer (“you” or “your” being interpreted accordingly). It provides information on what personal data we collect, why we collect the personal data, how it is used and the lawful basis on which your personal data is processed, and what your rights are under the applicable data protection and privacy laws, including the General Data Protection Regulation (“GDPR”) which will become applicable to us and you as of 25 May 2018. ‘Personal data’ as used in this Privacy Policy means any information that relates to you from which you can be identified.
By using our Site or submitting your personal data you are taken to accept the terms of this Privacy Policy, so please read it carefully.
3. Personal Data We Collect
We collect the following personal data about you:
- Processing your order: The personal details you provide when submitting an order. This includes your name, address, e-mail address; business address and phone number; gender and date of birth and country. We also collect information about your debit/credit card and bank account information provided by you to our payment service providers, that we require for the purpose of recording and processing order. For further details please also refer to the section below headed Payment Information.
- Other Information: Personal details you choose to give when corresponding with us by phone or e-mail, participating in customer surveys or otherwise visiting and interacting with this Site or any other websites we operate, and personal data that you provide to us when you visit our premises.
4. Automatically Collected Personal Data
- Log Data: When you visit our Site, our servers record information (“log data”), including information that your browser automatically sends whenever you visit the Site. This log data includes your Internet Protocol (“IP”) address (from which we understand the country you are connecting from at the time you visit the Site), browser type and settings, the date and time of your request.
- Our Site uses cookies (small text files placed on your device) and similar technologies to distinguish you from other users. This is to provide you with a good user experience when you browse our Site and allows us to improve its features. For detailed information on the cookies and similar technologies we use, please see our Cookie Policy
5. How We Use Your Personal Data
We use your personal data in the following ways:
- To acknowledge, confirm and deal with your order. Such use of your data is necessary in order to implement your request.
- Where you are a customer, provide you with customer services, administer your customer account and contact you regarding your use of the services. Such use is necessary to respond to or implement your request and for the performance of the contract between you and us.
- To complete and fulfil your purchase, for example, to process your payment and provide you with related customer service, including sending confirmation of purchase and other relative information. Such use is necessary for the performance of the contract between you and us.
- To contact you in connection with customer surveys and use any information you choose to submit in response, provided that you gave us your consent to being contacted in this way at the time you provided us with the personal data.
As necessary for certain legitimate business interests, which include the following:
- Where we are asked to deal with any enquiries or complaints you make.
- To administer our Site, to better understand how visitors interact with our websites and ensure that our Site is presented in the most effective manner for you and for your computer/device.
- To conduct analytics to inform our marketing strategy and enable us to enhance and personalise the experience and range of products we offer to our customer.
- To provide postal communications which we think will be of interest to you.
- If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfil your request, to keep basic data to identify you and prevent further unwanted processing.
- We may anonymise, aggregate and de-identify the data that we collect and use such anonymised, aggregated and de-identified data for our own internal business purposes, including sharing it with our current and prospective customers, business partners, and other third parties for commercial, statistical and market research purposes, for example to allow those parties to analyse patterns among groups of people.
- We may use your personal data for other purposes which you have consented to at the time of providing your data.
As used in this Privacy Policy, “legitimate interests” means the interests of VD Design and Development Ltd in conducting and managing our organisation. When we process your personal data for our legitimate interests, we make sure to consider and balance any potential impact on you, and your rights under data protection laws. Our legitimate interests do not automatically override your interests. We will not use your personal data for activities where our interests are overridden by the impact on you, unless we have your consent or those activities are otherwise required or permitted to by law. You have the right to object at any time to processing of your personal data that is based on our legitimate interests, on grounds relating to your particular situation.
6. Disclosure of Your Information
We share your personal data with third parties in the following situations:
- Service Providers: VD Design and Development, like many businesses, sometimes hires selected third parties who act on our behalf to support our operations, such as (i) card processing or payment services, (ii) credit reference agencies to protect against possible fraud, (iii) IT suppliers and contractors (e.g. data hosting providers or delivery partners) as necessary to provide IT support and enable us to provide customer services and other goods/services available on this Site or to customers, (iv) web analytics providers, (v) providers of digital advertising services and (vi) providers of CRM, marketing and sales software solutions. Pursuant to our instructions, these parties may access, process or store your personal data in the course of performing their duties to us and solely in order to perform the services we have hired them to provide.
- Business Transfers: if we sell our business or our company assets are acquired by a third party personal data held by us about our customers may be one of the transferred assets.
- Administrative and Legal Reasons: if we need to disclose your personal data (i) to comply with a legal obligation and/or judicial or regulatory proceedings, a court order or other legal process. (ii) to enforce our Terms & Conditions, or other applicable contract terms that you are subject to or (iii) to protect us, our customers, or contractors against loss or damage. This may include (without limit) exchanging information with the police, courts or law enforcement organisations.
7. Payment Information
Any credit/debit card payments and other payments you make through our Site will be processed by our third party payment providers and the payment data you submit will be securely stored and encrypted by our payment service providers using up to date industry standards. Please note that we do not ourselves directly process or store the debit/credit card data that you submit.
We may arrange that card or payment data you submit in support of an order is stored for the purpose of processing your order.
We store and use this card or payment information for the purpose of processing any future payments that you make as a customer for additional items. We will store this data in accordance with our legal obligations under applicable law and only for so long as legally permitted.
You may choose to opt out of us holding your card or payment any time.
8. Personal Data Retention
We will keep your personal data only for as long as is reasonably necessary for the purposes outlined in this Privacy Policy, or for the duration required by any legal, regulatory, accounting or reporting requirements, whichever is the longer. When you consent to receive marketing communications, we will keep your data until you unsubscribe.
9. Changes to Our Privacy Policy
Any changes we may make to our Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or modifications. If required by the applicable law, we will notify you of any material or substantive changes to this Privacy Policy.
10. Contact
Questions, comments or requests regarding this Privacy Policy should be addressed to info@vdlondon.com .